SophiaAI is a 24/7 money coach that helps you set financial goals and build the knowledge to achieve them. We provide the right kind of support in your money journey, with the option of a human coach when you want to go deeper.
With Sophia, everyone has a money team.
Book a demoMost women don't get stuck on money because they can't figure it out. They get stuck because the system was built for someone else's life.
What women can lose over a career by not investing.
Women retire with 25% less wealth than men.
Women live around 5 years longer, their money has to last further.
Sources: Statista, Ellevest, UBS, Bloomberg
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Always-on coaching that knows your goals and timeline. No appointments or judgment. When you want to go deeper, book a real human coach who picks up right where SophiaAI left off.
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A living roadmap built around your goals. Edit it as your life shifts. Mark off what's done and see what's next.
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Tailor-made short videos and articles, picked to match where you are in your journey. The more you learn, the more confident you feel.
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Every step you take is tracked. On the hard days, you can see how far you've come.
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Anonymised insights on how your team is tracking on financial wellness. Real engagement, never individual data.
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Built to a four-jurisdiction regulatory framework across MAS, SFC, FCA, and ASIC. Coaching that supports you, never regulated financial advice.
Most money apps give everyone the same answer. SophiaAI gives you the next step that fits your goals, savings, location, and remembers the conversation you had last Thursday. Every chat ends with something to take forward. Book a real human coach when you want to go deeper.
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Financial stress is the most cited cause of employee stress. For women, it shows up even worse. Career breaks, caregiving, the pay gap, smaller pensions. Most financial wellbeing benefits weren't designed for any of it.
SophiaAI gives your team a private, judgment-free coach they can use from their phone, on their schedule. You get measurable engagement. They get financial longevity. Built for women, works for everyone.








































96%
inspired to take action on their money
3x
completion rates vs traditional financial wellness programmes
20%
started investing for the first time
Bring 24/7 money coaching to your team
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